JAKARTA, March 2025 — As part of its continued effort to enhance operational efficiency and decision-making accuracy, Mekari has implemented artificial intelligence (AI) technology to support quality assurance (QA) processes within its commercial team, specifically in telesales operations.
Over the past few years, Mekari has made consistent investments in automating internal processes to ensure that every activity contributes directly to business growth and operational efficiency. One area receiving renewed focus is the evaluation of telesales conversations, a process that has traditionally been manual, time-consuming, and difficult to scale.
From manual to automated: a new way of working
Manual call evaluations, while once sufficient, have proven to be inefficient and prone to bias. As the company scales, these conventional methods are no longer viable. Mekari needed a system capable of interpreting conversational nuances, capturing business context, and delivering actionable insights—within seconds, not days.
To address this need, Mekari adopted SmartQA by Kataliz AI to bring consistency and context-awareness to the evaluation of thousands of sales calls. By doing so, the company has accelerated the lead scoring process and improved the prioritization of high-conversion prospects.
“We see tremendous potential in using AI to support operational processes that have traditionally relied on manual input. SmartQA provides an additional layer of verification and enhances our lead-capturing process, delivering real, data-driven insights from our telesales conversations with prospective customers,” said Sandy Suryanto, Chief Revenue Officer Mekari.
AI that doesn’t just listen, it understands
At Mekari, SmartQA isn’t viewed as a replacement for human teams, but as an enabler, one that significantly extends the company’s analytical capabilities. With natural language processing (NLP) tailored for business conversations in Indonesia, the system doesn’t just detect keywords; it understands intent and urgency.
The technology enables Mekari to extract key insights from phone interactions, sync them with the company’s lead management systems, and deliver real-time, objective recommendations, dramatically improving efficiency.
The collaboration with Kataliz AI began during the Indonesia-Japan Fast Track Pitch 2024, a platform initiated by JETRO to connect innovative tech companies across borders. What started as a shared vision quickly evolved into a real-world implementation, enriching Mekari’s growing automation ecosystem, which already spans HR, finance, customer support, and now, telesales.
More than just technology—a shift in mindset
At Mekari, digital transformation isn’t just about adopting new tools, it’s about rethinking how work gets done. AI is one of the bridges leading to that future. The company believes that in the near term, performance evaluations, decision-making, and pipeline management will increasingly rely on AI-analyzed conversational data. This initiative marks just the beginning of a broader journey to ensure that Mekari’s commercial team not only works faster but also smarter.
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