Mekari Insight
- Indonesia’s retail market and other key sectors like e-commerce, tourism, and manufacturing are booming, offering businesses exciting opportunities for growth.
- E-commerce, renewable energy, and EdTech are reshaping Indonesia’s landscape, driven by innovation and a tech-savvy population.
- Ready to grow your business in Indonesia? Mekari offers the perfect suite of local SaaS solutions to streamline your operations, from HR to finance, so you can focus on what matters most—scaling your business in this thriving market.
Each of these industries plays a vital role in Indonesia’s economic growth, with government support and consumer demand driving expansion.
Whether through infrastructure, manufacturing, or e-commerce, Indonesia presents ample opportunities for businesses to thrive and innovate in a dynamic and rapidly evolving market.
Read More: 10 Things you Should Know Before Doing Business in Indonesia
1. E-commerce
Indonesia’s e-commerce market is rapidly growing and is projected to reach USD 160 billion by 2030. This surge is driven by increasing internet use, a young and tech-savvy population, and the rise of digital payments.
Online shopping is quickly becoming the preferred method for Indonesians, offering exciting opportunities for businesses to connect with consumers.
Read More: Retail Expansion in Indonesia: Market Opportunities & Trends
2. Travel and tourism

Indonesia’s tourism sector is bouncing back post-pandemic, with international visitors returning. This one of the growing industries in Indonesia is expected to create over 5 million jobs by 2033, with Bali remaining a favorite destination.
Tourism contributes nearly 5% to the country’s GDP, and as travel continues to grow, the sector presents major opportunities for investment.
3. Infrastructure and construction
Indonesia is heavily investing in infrastructure, with more than USD 400 billion allocated for projects between 2020 and 2024. This includes roads, ports, and urban development, which are vital to the country’s growth.
The construction sector, making up nearly 10% of GDP, offers plenty of opportunities for businesses involved in development and infrastructure projects.
4. Manufacturing
As one of the growing industries in Indonesia, manufacturing is a cornerstone of Indonesia’s economy, contributing 18.67% to GDP in 2023. The key industries in this sector include food and beverages, electronics, automotive, and textiles.
Manufacturing continues to be the largest contributor to the country’s economy, providing millions of jobs and fueling further economic growth.
5. Mining and downstream processing
Indonesia is rich in natural resources such as coal, nickel, and gold, with mining accounting for 10.5% of GDP.
Recent shifts toward downstream processing, like producing electric vehicle (EV) batteries, are creating more jobs and increasing the country’s role in global supply chains, adding significant value to raw materials.
6. Agricultural & fishing
Agriculture and fishing play a vital role in Indonesia’s economy, contributing over 12% to GDP. With abundant farmland and marine resources, there is vast potential for growth in the sector, particularly in aquaculture.
Investment and innovation could unlock even greater opportunities, making Indonesia a key player in global food production and exports.
7. Renewable energy and waste management
Renewable energy, including solar, geothermal, and hydro power, is gaining traction in Indonesia. The government is pushing for sustainable practices, attracting investment in clean energy and waste management.
As Indonesia embraces greener solutions, this sector is set for continued growth, benefiting both the environment and the economy.
8. Healthcare and pharmaceuticals
With universal healthcare expanding and rising demand for quality services, Indonesia’s healthcare and pharmaceutical sectors are thriving.
Telemedicine and improved access to health services are transforming the industry, and the sector is expected to grow rapidly as people seek better healthcare options across the country.
Read More: Essential Insights Before Selecting Custom Healthcare Software
9. Education technology (EdTech)

Indonesia’s young, tech-savvy population is driving the growth of EdTech. Online learning, vocational training, and skill-building programs are becoming increasingly popular, making education more accessible and flexible.
EdTech is revolutionizing the way learning is delivered, supporting the country’s efforts to upskill its workforce.
10. Halal industry
As the world’s largest Muslim-majority country, Indonesia is a key player in the global halal market. The demand for halal food, cosmetics, and financial services is growing, positioning Indonesia as a global leader in this sector.
With a strong domestic market and rising exports, the halal industry is poised for significant growth.
Optimize your business expansion to Indonesia with Mekari solutions
Expanding your business in Indonesia can be exciting, but it comes with its challenges. That’s where Mekari comes in. With our suite of local SaaS solutions, we make it easier for entrepreneurs to grow their businesses seamlessly in Indonesia.
From managing HR and finances to streamlining daily operations, Mekari’s ecosystem is designed to support your business every step of the way. Whether you’re just starting out or looking to scale, our solutions are here to help you thrive in this dynamic market.
Ready to take your business to the next level? Let Mekari guide you through the process with the right tools for success. Explore how Mekari can help you expand.