You, the Readers
If you’ve been subscribed to Monday Mavens by Mekari for some time, you might be curious about who else is reading these editions and which groups find them most useful.
Today, we’ll reveal some insights:
- In 2023, we gained over 10,000 new subscribers. Yes, that’s right! More than 10,000 others were reading along with you. Many tech workers in Indonesia love staying updated with trends, and 2023 was no exception as more and more found their way to Monday Mavens.
- The top occupation among our readers is Software Engineering. It’s not surprising given that technology is at the forefront of many industries. However, we also have significant readership from Graphic Design and Marketing fields. After all, every industry requires both tech and non-tech expertise to thrive!
- The top three industries represented among our readers are IT, Financial Services, and Retail. From fintech to e-commerce, it’s evident that the Indonesian tech scene values personal growth and insights from our weekly editions. Are you part of these predominant industries?
We aim to reach an even wider audience in 2024 and provide even better insights for our existing readers!
Collectively, the Habits
As humans, we naturally analyze our habits and patterns. We’ve compiled some statistics that we believe our community will find compelling and insightful for decision-making:
- July 2023 had the highest average views. As our articles focus heavily on personal growth and productivity tips, it’s gratifying to see that the start of the second half of the year motivated many to plan and execute better.
- June and December were the most engaging months. Interestingly, during these two opposing seasons, our readers spent the most time with us—with June’s engagement rate being four times higher than the quietest month.
- Almost 15% of our total new readers in 2023 joined in September. This influx may have various reasons, but it’s noteworthy that our biggest annual event, Mekari Conference, was held in the same month.
Did any of these stats surprise you? Let us know in the comments below!
Most Anticipated, the Favorite Topics
With an edition released every Monday, we published exactly 52 editions in 2023 covering various subtopics, from team-focused insights to self-improvement themes.
Here are the top three most viewed Monday Mavens editions of 2023:
- Congratulations, Fresh Graduates! This edition resonated not only with those established in the industry but also with aspiring tech workers. We shared tips and tricks on integrating into the work environment, redefining success, and overcoming job anxiety.
- Push Your Professional Growth with Career Coaching. Catering to growth seekers feeling stagnant in their careers, this edition delved into signs indicating the need for career coaching versus career counseling. We also provided tips on preparing for a session with a career coach.
- Accept That You Will Always Compare Yourself With Others. Focusing on self-awareness and managing expectations, this edition offered strategies to redirect attention to commonalities rather than intimidating traits, fostering collaborative norms and achievements.
Curious about the top three topics from the previous year? Check out the 2022 version: “Ease into 2023 with readers’ favorite Monday Mavens editions of 2022.”
