Key Takeaways
- Enter the SaaS market without developing your own software by being a white label SaaS reseller.
- Anyone can become a SaaS reseller
- While being a white label SaaS reseller gives you full control over branding, it requires significant effort to maintain and support the platform from scratch.
Imagine you own an online store but don’t have the resources to build your own e-commerce platform from scratch. White label SaaS is the answer.
What is white label SaaS? Simply put, it’s like buying a ready-made shirt from a factory and then adding your own brand label. In this case, what you’re buying is a software platform.
This approach saves you time and resources, enabling you to compete with larger companies while focusing on growing your business.
If you’re planning to become a SaaS reseller, you’re on the right track. We’ve created a guide to help you understand the benefits, opportunities, and essential tips for becoming a successful SaaS reseller. Keep reading to get started!
The difference between white label saas vs private label saas
This table provides a clear breakdown of the key differences between White Label SaaS and Private Label SaaS.
| Aspect | White label SaaS | Private label SaaS |
|---|---|---|
| Definition | SaaS product created by one company and rebranded by another for resale under their own name. | SaaS solution developed specifically for a particular company with customization options, then sold under their own brand. |
| Level of customization | Minimal customization, typically limited to branding elements like logos and colors. | Higher degree of customization, including features, functionalities, and integrations tailored to the specific needs of the company. |
| Ownership of code | Original vendor retains full ownership of the code | Original vendor may retain ownership, but the product is heavily customized for the client. |
| Development investment | No need for development investment by the rebranding company. | May involve co-development or specific feature requests, requiring some investment. |
| Time to market | Faster, as the product is already built and only needs rebranding. | Longer, as customization takes time depending on the complexity of requirements. |
| Target users | Typically used by resellers or companies seeking to offer software quickly without technical expertise. | Suited for companies that want a unique solution tailored to their specific business model and needs. |
| Scalability | Software with company branding, but no changes in core features (e.g., white-labeled CRM tools). | Customized HR or finance software developed to meet specific industry or organizational needs. |
| Cost | Often mass-produced for various clients, easily scalable. | Customizable for scalability, but may require additional development for specific business growth needs. |
| Examples | Usually lower due to minimal customization. | Typically higher due to the custom development and tailored features. |
Who can resell white label SaaS?
White label software is like a blank canvas that businesses can customize with their own brand. Think of it as buying a generic product and adding your unique touch.
In this arrangement, there are three main players:
- The creator of the software
- The business (resellers) that rebrands and sells it
- The customer who buys and uses it
Resellers can choose to sell the software as a one-time purchase or a recurring subscription, depending on how it’s licensed.
Basically, anyone can become a white label reseller. Thanks to cloud-based and SaaS technology, location and resources are no longer obstacles.
Whether you’re starting your own software company or expanding your services as a development agency, reselling white label software is a versatile and profitable option.
Advantages of being white label SaaS reseller
What is white label SaaS? Now that you’ve understand that, let’s explore the many benefits of becoming a reseller.
1. Low barrier to entry
Reselling software offers a simple path into the business without requiring a large upfront investment. Since the software is already developed, there’s no need for technical expertise, making it accessible for those without a software development background.
Additionally, you can tap into your existing network of contacts to find potential customers, simplifying the sales process.
2. Quicker solution
As a reseller, you have access to proven, pre-built software solutions that address specific business needs. This saves time compared to building custom solutions from scratch, allowing you to help businesses achieve their goals more efficiently.
3. No need for research or infrastructure investment
Becoming a reseller means avoiding the costs and efforts involved in research, development, and infrastructure maintenance.
You can focus entirely on sales and customer service, building strong relationships with clients and providing them with excellent support.
4. Access to latest technology and resources
As a software reseller, you can offer your clients cutting-edge technology without having to invest in R&D. You also benefit from the expertise and resources of the software provider, giving you the tools to better serve your customers.
5. Added value to existing services
Reselling software allows you to complement your existing services, offering more value to your clients.
This opens up cross-selling opportunities, where you can introduce software solutions to your current customers, enhancing their experience and satisfaction.
6. Faster time to market
With reselling, there’s no waiting for development—once you’ve partnered with a provider, you can immediately begin offering software products. Implementation is usually quicker too, so you can deliver solutions to your customers in a timely manner.
7. Improved performance and revenue
Reselling software can boost your revenue by creating additional income streams. Satisfied customers who appreciate your high-quality software offerings are likely to return, improving customer retention and satisfaction.
This, in turn, strengthens your market position and helps you stay ahead in the competitive landscape.
Real-life examples of white label SaaS
While there are limitations in terms of features, design, or functionality, white label SaaS remains a popular approach for various software, mobile apps, and specific services like virtual concierges.
1. Social media management software
This software simplifies social media management, from scheduling posts to responding to comments.
White-label platforms like Vendasta and Socialbakers enable agencies to brand existing software and offer it as their own, eliminating the need for in-house development. Agencies can then resell this software to clients.
2. Mobile apps
Many mobile apps offer similar functions with different appearances. LevelUp, for instance, creates payment and loyalty apps that can be white-labeled for restaurants like Sweetgreen and Dig Inn.
These restaurants can promote the app as their own without the hassle of building it from scratch.
3. SEO and SEM software
For businesses lacking the time for SEO, white-label SEO services are the answer. Agencies can provide these services to clients without creating their own software.
Serpstat and HubShout offer customizable SEO and SEM platforms, allowing agencies to deliver tailored SEO services.
4. Email marketing software
Email marketing is crucial for businesses. White labeling lets agencies use existing software to send and track email campaigns with their branding. HubSpot, for example, enables agencies to add their branding and even provides access to the HubSpot Partner Network for support and exclusive content.
5. E-learning platforms
White-label e-learning platforms simplify the creation of branded online courses.
Thinkific, Teachable, and TalentLMS allow users to design courses with custom branding, providing a professional and personalized look without the need for in-house development.
6. E-commerce platforms
Building an e-commerce platform from scratch is costly.
White-label solutions like Magento, Ecwid, and Shopify enable agencies to quickly launch online stores for clients without creating their own systems. These platforms are ready-to-use and accelerate the launch process.
7. CRM software
CRM (Customer Relationship Management) software helps businesses manage customer relationships. White labeling allows agencies to offer branded CRM software.
AllClients and GreenRope, for example, enable agencies to provide CRM services to clients without building new systems.
Becoming a SaaS reseller: A step-by-step guide
Easily start a profitable software business. This guide shows you how to become a white-label software reseller.
1. Identify market needs
Start by diving deep into your target market and identifying the pain points or recurring challenges your potential customers face. By gaining insights into their needs, you can pick a software solution that not only fits but also truly makes a difference.
2. Choose a reliable software provider
Your success hinges on choosing the right white-label software partner. Focus on their reputation, the quality and adaptability of their products, and the level of support they offer to ensure a smooth, reliable experience for you and your customers.
3. Customize the software to match your brand
Once you’ve selected the software, the next step is to align it with your brand’s identity. This involves customizing the appearance, feel, and branding of the software so it seamlessly looks like your very own product.
4. Develop a marketing strategy
A well-thought-out marketing strategy will be key to putting your white-label software in front of the right people. Utilize a mix of digital platforms, engaging content, and strategic networking to maximize your reach and drive interest.
5. Resell the SaaS product
The final step is bringing your product to market! Exceptional customer service will be your secret weapon for retaining clients and growing your reputation. Stay ready to offer expert support and quick responses to ensure a seamless experience for your customers.
White label SaaS reseller vs SaaS reseller, which one suits you?
When diving into the world of SaaS, there are two primary paths you can take as a reseller: becoming a White Label SaaS Reseller or a SaaS Reseller. What’s the difference?
What is White Label SaaS reseller? You market a SaaS product under your own brand. While this gives you full control over branding, it requires significant effort to establish, maintain, and support the platform from scratch.
What is SaaS reseller? You partner with a SaaS provider, promoting their solutions directly under their brand. This option is much simpler, as the infrastructure, support, and branding are already in place.
| Aspect | White label SaaS reseller | SaaS reseller |
|---|---|---|
| Initial investment | Requires heavy investment in branding, support, and marketing from scratch. You build everything independently. | Leverage the expertise of an established partner. Start selling without the overhead or risk of building from scratch. |
| Control & management | Ideal if you want to create a unique brand and manage everything independently. Involves building trust and handling support yourself. | Perfect for those seeking a hassle-free experience. Get instant access to a trusted platform with ongoing support and resources from a SaaS provider. |
| Partnership requirements | You’ll need to establish your own brand and build all necessary relationships. | Simply partner with a SaaS provider offering reseller programs, flexible pricing, and customer support. You can consult with their team for a quick start. |
| Onboarding process | Onboarding is self-directed, meaning you often have to figure out processes and marketing on your own. | Onboarding is seamless, with training, marketing materials, and ongoing support provided by the SaaS partner. |
| Time to market | You need to establish your own brand, build trust, and manage marketing independently, which takes more time and effort. | You can immediately start marketing established SaaS solutions, backed by the partner’s brand credibility and resources. |
Start reselling established SaaS brands, now!
While both paths have their own advantages, becoming a SaaS Reseller offers a more streamlined and supported way to enter the market.
By choosing the reseller route with our SaaS platform, you can focus on growing your business and let us handle the technical and operational complexities. Why start from scratch when you can hit the ground running with a trusted partner?
Be a part of Mekari’s consultants and enjoy exclusive benefits!
- Contribute to the success and growth of thousands of Indonesian businesses and companies.
- Expand your connections with business leaders while staying informed on the latest technology industry trends.
- Enjoy unlimited product trials, free marketing tools, and revenue-sharing opportunities to enhance your business success.
Take advantage of these special perks and empower your business with Mekari!
References
Paddle. ”7 types of white label SaaS products & mistakes to avoid”
