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Top 12 Future Business Challenges You Need to Know

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Over the past few years, it cannot be denied that businesses have been on a bit of a rollercoaster ride. We’ve had the recession, tech winter, cost of living crisis, and the never-ending aftermath of the pandemic throwing curveballs at business owners.

Unfortunately, it seems like we might be stuck with some of these business challenges for the foreseeable future. Brace yourselves, because businesses need to be ready to tackle new problems that can arise at any time.

However, there’s no need to worry. The key is to understand the future business challenges that may emerge, allowing you to ensure the stability of your business moving forward.

Overview of future business landscape

The business landscape is in a perpetual state of change, driven by several factors. These factors will continue shaping the business environment, making it more dynamic and complex.

1. Technological advancement


Technology stands as a primary driver of change in the business landscape. Innovations such as AI, machine learning, and blockchain are reshaping how businesses operate. 

Technology not only revolutionizes operational methods but also presents new opportunities for efficiency and growth. However, on the flip side, it brings forth new challenges. Therefore, businesses must adapt to these technologies or risk falling behind.

2. Regulatory changes

Entering a political year, businesses must prepare for various regulatory and legislative changes. These changes affect everything from operational processes to strategic planning. It is crucial for companies to stay updated on regulatory changes to ensure compliance and avoid potential sanctions.

Industry trends, such as shifts in consumer behavior or market dynamics, also have a significant impact on the business landscape. 

For instance, sustainable business trends increasingly influence consumer decisions, prompting businesses to adopt more environmentally friendly practices. Aligning business strategies with these trends can open new opportunities and strengthen the company’s reputation.

Understanding these factors and their potential impacts is crucial for businesses to successfully navigate the future landscape. By staying ahead in understanding future challenges, businesses can develop adaptive and innovative strategies, turning potential threats into opportunities for growth and success.

There are several business trends that seem likely to persist in the coming years. Therefore, businesses need to stay up-to-date to ensure they remain relevant and competitive in the long term.

1. Digital transformation

The integration of digital technology into all aspects of business can transform how operations and customer service processes function. Technologies such as Generative AI, cloud computing, the Internet of Things, and various other innovations are continuously used for process automation. 

However, digital transformation is not just about replacing tools or technologies; it involves changing mindsets, fostering innovation, and even adopting new business models. Overall, this transformation enhances the experiences of employees, customers, partners, and all stakeholders in your company.

2. Sustainability

This trend involves a shift towards businesses that not only focus on financial profit but also consider their impact on the environment and society. 

By 2025, it’s estimated that 75% of all business strategies will be geared towards sustainability and ethical practices.

– Reported by FlairHR

Companies can actively promote their corporate social responsibility, for example, by investing in renewable energy solutions like solar panels and wind turbines. They may also concentrate on circular models, designing products for recyclability or reusability.

3. Personalized customer experience

This is not just a marketing trend but a holistic approach to building long-term relationships with customers. Businesses that can provide a positive and immersive Customer Experience (CX) tend to build customer loyalty, enhance retention, and support their long-term growth. 

Technologies like Augmented Reality (AR) and Virtual Reality (VR) are used to create immersive customer experiences, allowing customers to visualize products or services more personally. Additionally, chatbot technology enables natural interactions, while AI contributes to seamless experiences.

4. Talent challenges

This refers to the difficulties organizations face in recruiting, developing, and retaining individuals with skills and competencies suitable to meet the organization’s needs. 

talent challenges 2023
Source: Celential.ai

Organizations need to project their long-term needs and adjust their talent strategies. This may involve promoting diversity and inclusion, providing training and development programs relevant to industry developments, and other measures.

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Regulatory changes

The challenges posed by regulatory changes for businesses are multifaceted. Not only do companies need to stay abreast of evolving regulations, but they also face the task of adapting their operations to comply with new legal frameworks. This often requires significant adjustments in processes, policies, and systems, which can be both time-consuming and costly.

1. Cybersecurity

It includes an array of practices, technologies, and systems used to protect data, networks, and devices. As we become more digital, the importance of cybersecurity increases. Future regulations will likely focus on strengthening these measures and ensuring data privacy.

In Indonesia, the legal foundation for safeguarding personal data has been established by the government through the enactment of Law no. 27/2022 on the Protection of Personal Data (UU PDP) on October 17, 2022. Also, OJK has introduced a fresh cybersecurity framework for banks in response to the escalating threats targeting the country’s financial system.

2. Tax regulations

Changes in tax regulations can have significant impacts on both individuals and businesses. Future changes may include adjustments to tax rates, the introduction of new taxes, or reforms to existing tax laws.

The official tax revenue goal for the 2024 State Budget (APBN) in Indonesia is set at Rp1,988.9 trillion ($127.5 billion). Achieving a targeted growth of 9.4 percent in 2024 is anticipated to bring forth challenges and changes in the tax landscape.

3. Labor regulations

They can include laws about minimum wage, overtime, tips, child labor, meal and rest breaks, and what counts as time worked. Future changes could potentially affect the minimum wage, overtime calculations, or other aspects of how employees are compensated.

Starting January 1, 2024, employees in Indonesia will see an increase in the minimum wage, as stated in the recently released Government Regulation (Peraturan Pemerintah/PP) No. 51 of 2023.

4. Specific industry regulations

Regulatory intensity is expected to continue, particularly in the areas of risk management/governance, financial risk, and data. Tech companies are currently under examination concerning antitrust matters, data usage, consumer privacy, and content moderation, among other concerns. 

To navigate these challenges, they need to actively engage with peers, policymakers, consumers, and other stakeholders, aiming for regulatory approaches that involve and benefit all parties.

Technological developments

Technological development poses both opportunities and challenges for businesses. Here are some ways businesses may do in adapting to technological advancements:

1. Natural language generation and processing

This facet of AI not only assists in generating content but also holds significant potential in understanding human communication nuances. 

Businesses can utilize natural language processing to gain insights from customer feedback, discern sentiment, and understand user intent. It’s not just about producing content but engaging in meaningful and context-aware interactions with users.

2. Artificial intelligence

The application of AI extends across diverse domains within businesses. Machine learning algorithms, a subset of AI, enable predictive analytics, personalized recommendations, and automation of routine tasks. 

AI adoption challenges in business
Source: Everest Group

Businesses adopting AI stand to enhance customer experiences through chatbots, optimize supply chain operations, and develop innovative products driven by intelligent insights gleaned from data.

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3. Big data analytics

Managing and extracting value from large datasets necessitate sophisticated data analytics tools. This involves not only collecting data but also implementing effective data storage solutions and analytical models. 

Big data analytics can uncover patterns, correlations, and trends that inform strategic decision-making, product development, and customer relationship management.

4. More powerful computing

The advancement in computing capabilities brings about transformative possibilities. Cloud computing facilitates scalable and flexible IT infrastructure, enabling businesses to adapt swiftly to changing demands. 

The rollout of 5G enhances connectivity, opening avenues for innovative applications like augmented reality in remote collaboration. Quantum computing, though still emerging, holds promise for solving complex problems at speeds unattainable by classical computers.

Strategic planning to face uncertain challenges

Engaging in strategic planning isn’t merely a mundane managerial task – it’s a dynamic and indispensable process that empowers your organization to flourish amidst uncertainty. 

Here’s a compelling look at why strategic planning is pivotal:

  • Strategic planning provides a roadmap, articulating measurable goals that harmonize actions with your vision and mission. This clarity becomes a cornerstone for effectively communicating objectives to both your workforce and stakeholders.
  • It enables you to foresee and respond to market, environmental, and societal changes. It equips you to anticipate opportunities and threats, fostering adaptability and a proactive stance.
  • Enhancing operational efficiency, strategic planning brings clarity to roles, priorities, and resource allocation. It curtails ambiguity, fosters alignment, and ensures coordinated efforts, all geared towards a common direction.
  • It positions you proactively against competitors. Leveraging strengths, addressing weaknesses, and establishing differentiation become achievable strategies.

For crafting an adaptive and innovative strategic plan, consider these practical tips:

  • Initiate with crystal-clear vision and mission statements, serving as guiding lights for strategic decisions and inspirational beacons for stakeholders.
  • Conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. This insightful exercise aids in assessing the current scenario and pinpointing areas for improvement or innovation.
  • Set SMART goals – Specific, Measurable, Achievable, Relevant, and Time-bound – aligned with your vision, mission, and strategic priorities.
  • Develop an action plan delineating steps, responsibilities, resources, timelines, and success indicators for each goal. This meticulous planning ensures a structured approach.
  • Consistently monitor and evaluate progress using data and feedback. This ongoing assessment allows for result measurement, gap identification, and necessary adjustments.
  • Regularly review and revise it, acknowledging its evolution in sync with changing environments and needs. Remember, your strategic plan is a living document. 


To sum up, the future of business will be influenced by a dynamic mix of challenges and possibilities. In this dynamic environment, businesses that can effectively balance innovation with resilience are likely to thrive, ensuring their relevance and competitiveness in the ever-evolving future of business.

Hence, leveraging digital solutions, such as Mekari, will be a key factor in helping businesses navigate and overcome these challenges, providing a technological edge to stay resilient in the face of future uncertainties. Don’t wait, try Mekari now! 


Direktorat Jenderal Pajak. ‘’Tax Policy Outlook 2024’’
Indeed. ‘’Popular Business Trends of the Next 10 Years’’
Paychex. ‘’Top Regulatory Issues of 2024’’


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